Selecting Content Topics
Updated over a week ago

Types of Content Articles

Content blog articles can service your brand in various forms. Examples of different article types include:

  • Instructional, ‘How-to’ Articles

  • Informational

  • Industry News and Insights

  • Product/Service Comparisons

Our team can provide any of these types of articles to bolster your marketing efforts. In the meantime, work with your client to brainstorm topic ideas, so that they feel satisfied with their content articles.

Helping Your Client with Topics

There are benefits to helping your client get proactive in their marketing success. Because their team members are the ones speaking to customers daily, they may have greater insight as to what type of information best serves their audience.

Consider working with your client to ask the following:

  • What content do your competitors provide that performs well?

  • What are common questions you get from customers?

  • Do you have expert knowledge concerning key topics that could improve someone’s life?

  • Is there industry news that could impact your customers?

How We Generate Topics

Our team provides marketing expertise to ensure that any selected topics have the strongest chance of performing well for your client. In addition to any shared topic interests from you or your client, our team will utilize the following:

  • Analytic data gathered by using cutting-edge SEO tools

  • Industry keyword research with insight on current competitor rankings

  • Hot industry trends

  • Frequently asked questions from local search engine results

  • Popular discussion topics on social or forums

  • Cover competitor topics, but in a superior way

  • Scientific or survey data whenever applicable or useful

Identifying Poor Content

It will benefit you further to be able to identify poor content from great content. Here are some things to keep in mind when selecting topics or reviewing content provided by the team:

This Content isn’t Useful to My Customers

The information in the article might be interesting to your client or other industry experts, but it’s not very meaningful to everyday customers. Your audience is taking the time to read your content, so make sure that they are being rewarded for that effort. Provide information to help them decide while leaving the window to pose your brand as the solution.

It’s No Different Than My Competitor’s Content

Your brand’s content should ideally offer your audience something different as opposed to being more of the same. Instead of scrapping the useful information, try to frame it around a story to help make the content feel fresh and engaging.

It’s Too Vague

The worst thing you can do is leave your audience feeling just as uninformed or confused as they were before they read your content. Answer questions specifically, and focus on a specific area if the topic turns out to be too broad or overwhelming to read about in one quick sitting.

How the Right Content Topics Get You Results

Though content doesn’t provide sexy, immediate results like paid search, it’s better in the long term.

As you publish great content weekly or monthly, statistics show that your content can generate far more leads per dollar than outbound marketing methods. Businesses with regularly updated blogs see greater engagement and lead growth when compared to businesses without.

Great, informative content is also highly shareable and can quickly establish your brand as a credible authority online. You’ll find that over the months, your website will gain momentum causing those positive results to grow at a predictable pace.

Finally, regular content additions and updates are the most powerful SEO tools available. Each new piece of optimized content creates another way for search results to lead back to your website. Sticking with content creation for the long haul creates hundreds of new ways to be discovered over time.

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