What is Content?
Content, or content marketing, is a long-term customer acquisition strategy that involves the creation and distribution of engaging, relevant, and valuable content to your target audience. This process drives traffic to your brand, nurtures lead generation, and helps you build a reputation as an authority in your industry.
Content includes well-written blog articles that serve to attract customers to your website and educate them on topics relevant to your field. We create these articles to help your website rank higher for chosen keywords on search engine results pages.
By purchasing SEO fulfillment in addition to content, you can receive optimizations that further enhance the results of these content pieces.
What Makes a Content Piece Optimized?
There are several aspects of a published piece of content that suggest that it is optimized for SEO. Below are a few important things to note. Please note, that this is a general guide, many things can be done that will not be mentioned here. You can refer to topics regarding our SEO fulfillment service for more information on this matter.
Ideally, you want the content piece to have heading tags applied to titles. One H1 should suffice for the main blog title followed by H2s for every paragraph's title. H3s are usually not used but can be applied if necessary.
Optimized Meta Tags
Make sure you have both a meta title and meta description. Both should be captivating to attract traffic and have some form of consistency with other meta tags throughout the site. Proper character lengths should also be taken into account.
Images with Alt Text
Images with alt text will help search engines index the images on the blog. They also provide nice breaks in the content to help readers remain engaged. In the backend, alt texts applied to the images are what help search engines know what exists in the image. Appropriate alt texts describing the image should be applied to help with search engine crawls, screen readers for the visually impaired, and, if done correctly, can help rank a keyword on the blog itself.
Things to Consider Before You Buy
A Website with a Content Management System
A content management system (CMS) is software that allows users to easily add or modify content on your website. Your website will require a CMS for employees to post content to your website. Popular CMS software that we see from clients includes WordPress, Wix, and Squarespace.
Websites without a CMS are less user-friendly and require more intimate developer knowledge regarding your website. For this reason, our employees are not responsible for posting content on a website without a CMS.
You may still order content from our company without a CMS. You will need your website developer to assist you with posting your content and assigning the appropriate meta tags and descriptions. An employee can assist with general questions regarding formatting and best SEO practices for your content.
A Website with a Blog
Many website builders have a CMS that we can work with, but the client’s website may still lack a blog. Adding a blog section to your website is simple, and the process will vary depending on the platform you are using.
Interview Your Client About Topics Relevant to Their Industry
During the onboarding process, we will request a list of topics relevant to your industry that you would like our team to write about. Our team can generate initial topics, but a topic list generated by your client will allow us to deliver content suited to your client’s tastes immediately.
Access to Website Backend
To post approved content articles to your client’s website, we will require login credentials to access the website editor. Verify that your client can share access, or understand that you or the client will be responsible for posting approved content.
Selecting the Right Plan
Our team currently offers four (4) different content subscription plans.
Our Basic plan includes one (1) blog article per month that contains 500 words. This content is SEO optimized, includes a Grammarly audit, one (1) licensed image, and is posted directly to your website. This plan is ideal for clients that would like brief articles and regular website updates.
The Plus plan includes two (2) blog articles per month that are 500 words each. This includes the additional features from the Basic plan. This plan provides an opportunity for more in-depth content and better SEO results and keyword rankings.
The Premium plan includes three (3) blog articles per month that are 500 words each. This includes the additional features from all other plans. The greater article length allows for richer topic discussion and more opportunities to enhance your SEO strategy.
The Platinum plan includes four (4) blog articles per month that are 500 words each. This includes the additional features from all other plans. The greater article length allows for richer topic discussion and more opportunities to enhance your SEO strategy.
Placing Your Order
To select your content plan and place your order, navigate to our Fulfillment store page by clicking on the app drawer in the top-right corner. Then, click on Fulfillment Store at the very bottom.
All of our products and services can be found in the left-side column. Click on Content to select a monthly subscription plan. Then, click Buy.
A menu will appear prompting you to select a business to receive this content subscription. You can either use the dropdown to select an existing business or click the + button to add a new one.
You will also need to select a person. This is whom we will submit the onboarding to moving forward. Alternatively, you can choose to send the onboarding to yourself using the dropdown. Finally, select whether or not you wish to send a sub-account invitation to this person.
Then, click Add to Cart. You will notice that the cart icon in the top-right corner of your dashboard will update with the number of items added. When you're ready, click Check Out.
This new page will display your cart total first and foremost at the top of the page. If you wish to add anything else to your order, you can follow the Back to Shopping link. You can also adjust your existing cart such as changing the quantity or deleting an item by clicking the red X.
If you're ready to proceed, click Continue.
Selecting Payment and Placing Your Order
You will have one final opportunity to review your order while being asked to enter your payment details. You can select an existing payment method you have on file with the dropdown menu or click Add New Card to enter a new one.
After entering your payment information, click Place Your Order to finalize.
After your successful checkout, you and your client will need to fill out onboarding documentation. This will include a ‘General’ document as well as a ‘Content’ document.
You can learn more about what onboarding entails here.
Setup for Content
The setup for content involves confirming your content selection and beginning work on your blog articles immediately.
To learn more about this process, click the following:
Maintenance for Content
The monthly maintenance process for content is the same as the setup. We will continue to utilize topics from our previously approved list. After we finish writing the articles, we will once again deliver them for approval.
If you wish to pivot your strategy and switch to new topics, you must notify the team prior to receiving your new articles. We will not provide substitutes or rewrites as a result of communication failure on your end. Please work with your representative closely to avoid this scenario.
You can expect to receive your content each month around the same date as the previous month.
Billing & Subscription
Upon ordering your plan, you will receive your first bill for content immediately.
You will be billed approximately at the same date each month following as long as your current subscription is active. If you did not receive content for a given month, please contact a team member in your company’s Slack channel immediately.
Canceling Your Subscription
If you are unsatisfied with your content or no longer require it, you may cancel your content subscription at any time.
To cancel your subscription:
Log in to your account.
Navigate to Settings. Then, click on Subscriptions at the bottom of the left-side column under Billing Preferences.
Under Other Subscriptions, you can use the dropdown to select the business that possesses the subscription you wish to cancel. On the right where it says Active, click on the three-dotted line to access a sub-menu. Then, click Deactivate.
Note - If you did not receive the content you paid for before canceling, we must provide your content. Be sure to touch base with your project manager regarding this if you have concerns before canceling.
Upgrading/Downgrading Your Subscription
If you would like to upgrade your current content plan to a higher or lower tier, use the instructions above to access your Subscription settings. Then, click Upgrade/Downgrade.
A menu will appear allowing you to compare plans. Your existing plan will say Active Plan. Click Add to Cart under the plan you wish to use and follow the checkout process from there. Note that the setup fee is waived as you only ever need to pay it once per client.