The Approval Process
You can expect to start receiving completed campaigns in approximately 5-7 business days. If you purchase an upgraded subscription plan, you may receive your initial campaigns first in an effort to get started as soon as possible. We can guarantee you will receive all of your ads within the first month.
Our expected time frame is contingent upon current queue times. If there is an emergency or another need to expedite work, notify your project manager and we will do our best to accommodate you.
The flow of our entire Facebook & Instagram ads process will look as follows:
Access Confirmation / Offer Confirmation / Data and Asset Gathering
Campaign Creation / Campaign Turned Off
Submission / Approval Request
Final Approval Request
We traditionally build the ads directly into your Facebook ad account. We recommend this method to avoid additional work and delays. However, we may share previews directly through our communications channel if necessary.
Upon receiving your ad campaign previews, please review them thoroughly with your client. You will have the opportunity to request changes before the campaign goes live. If you wish to modify active advertisements, notify your project manager to discuss the best course of action.
How to Properly Submit Revision Requests
If your advertisements require revisions, please collect the requested changes in a complete list. While a quick word or phrasing change presents no issue, we ask to receive more in-depth requests in a professional, organized fashion.
Note - Unlike many of our content-related fulfillment services, you will have an hourly limit on revisions as opposed to a set number of revisions. The basic ad plan comes with one hour of revision time, and that number increases with your subscription tier.
For example, small changes in copy require little time, but scrapping an ad set and building a new one takes substantially longer. Both fall under the category of revision requests.
To make the most of your revision time:
Clearly list out all changes in a word document or directly through our communications channel. Refer to the specific ad, section, or image. The more clear the instruction, the less time it will require to implement.
Submit these instructions while notifying your project manager directly by using the ‘@’ tag followed by their name. This will ensure they receive immediate notification.
Likewise, be aware of the channel for new notifications. Be ready to review the completed work, so that our team can get your campaign live as soon as possible. We will not activate the campaign without your approval.
What Happens Next
Upon receiving approval, your project manager will complete one final check to ensure your campaign is ready to go live.
If you ordered funnel-building alongside your Facebook & Instagram ads, we will wait until that project also receives approval. We will install the Facebook Pixel in the header of your website or funnel landing page to assist with gathering important marketing data. This code does not alter the appearance or functionality of your site in any way.
Afterward, your campaign goes live and begins to gather data from your audience. Our system automatically begins to gather data and metrics, while intelligently pacing your budget and adjusting bids to keep your CPL as low as possible.
Note - Your campaign manager will continue to oversee the campaign. The automated processes merely assist us in achieving the best results possible for your client. We will utilize our expertise to remove poor-performing ads and to adjust our strategy as necessary.
What to Do if You Are Not Satisfied with Your Ad Campaigns
If you find your Facebook & Instagram ads fulfillment unsatisfactory, we strongly encourage you to discuss the matter directly with your project manager. Their goal is to build campaigns according to your onboarding instructions. This is also why we make the effort to verify all details before starting your campaign builds.
If you require an explanation in regards to image or copy choices, your project manager will be happy to work with you. If we fail to honor your revision requests or if you’re concerned about your allotted revision time, your project manager will make sure to accommodate you appropriately. All communications remain in our channel, making it easier to locate and refer to previous discussions.
If you exhaust these methods and are still not satisfied with the results, you can file a support ticket here. Our supervisors will perform an investigation into what went wrong and contact you with updates as they are available. In any event that our team fails to uphold its responsibilities, you may request a refund using the aforementioned support ticket portal.