What Are Facebook Ads?
Facebook Ads is a service that DashClicks provides to advertise your brand on the Facebook platform. We make use of your assets to create engaging ad copy that generates a steady number of leads based on your campaign objectives.
Our team fulfills your Facebook Ads needs by performing the campaign build and weekly maintenance. We provide expert recommendations to continuously optimize your campaigns to improve results while lowering your cost-per-lead.
Things to Consider Before You Purchase
What You Will Need
To pursue Facebook Ads fulfillment, you must possess the following:
A Personal Facebook Profile - You need this to create your business accounts.
A Facebook Business Manager Account - This allows you to create and manage your ad campaigns for both social platforms.
Facebook Business Page - These are pages for your business that users can visit to check for updates. The Business Manager organizes your ad campaigns by business page, allowing you to add multiple businesses to a single Business Manager Account.
Facebook Ad Account - This is the ad account for the business client in question
Facebook Pixel - The Facebook pixel is just a few lines of code that we place in the header of a website. This code is unique to the business and allows you to effectively track conversions, optimize your campaigns, and create targeted audiences for remarketing purposes.
A Verified Domain - This is a domain for a website that your business owns. A domain is necessary for this fulfillment service.
A Payment Method for Your Ad Account
Industries with Restrictions and Regulations
Most paid ad services feature policies, restrictions, and regulations in regards to what you may include in advertisements. This can apply to CBD, drugs, tobacco and related products, misleading or unapproved health products, and sexual content.
Before purchasing, be sure to review Facebook’s policy to ensure that we can successfully run ad campaigns for your client.
Selecting the Right Plan
Our company currently offers four (4) different tiers of subscription plans to help you achieve your desired results:
To get a full side-by-side comparison of each plan, click here.
Placing Your Order
To select your Facebook Ads plan and place your order, navigate to our Fulfillment Store page by clicking on the app drawer in the top-right corner of your account. Then, click Fulfillment Store.
All of our services can be found in the left-side column. Click on Facebook Ads to select a subscription plan. Then, click Buy.
A menu will appear prompting you to select a business to receive this Facebook Ads subscription. You can either use the dropdown to select an existing business or click the + icon to create a new business.
After selecting the business, you will need to select a person. This is the address to where we will send the onboarding. Additional fields will also appear allowing you to send the onboarding document to yourself instead. Finally, you can also send a sub-account invitation directly from this menu by checking the correct option.
Then, click Add to Cart. You will notice that the cart icon in the top-right corner of your dashboard will update with the number of items added. When you're ready, click Check Out.
This next page will display your cart total first and foremost at the top of the page. If you wish to add anything else to your order, you can follow the Back to Shopping link. You can also adjust your existing cart such as changing the quantity or deleting an item by clicking the red X.
If you're ready to proceed, click Continue.
You will have one final opportunity to review your order while being asked to enter your payment details. You can select an existing payment method you have on file with the dropdown menu or click Add New Card to enter a new one.
After entering your payment information, click Place Your Order to finalize.
Facebook Ads Onboarding
After we process your purchase, we will automatically send the onboarding documents to the designated email address.
You can find more information about what's included in this document here.
Setup for Facebook Ads
After we receive your onboarding, we will begin the process of setting up your Facebook Ads. You must have the necessary accounts and pages in order for us to begin. You must also provide access in order for us to service your account.
To learn more about what your setup entails, click here.
We will continue to optimize your campaigns and provide reporting for as long as your subscription is active.
To learn more about what we provide month-to-month, click here.
Note - It is essential not to declare an ad ineffective too soon. Making changes to an ad or pausing the campaign will completely reset progress, putting your campaign back at square one. Once we adequately gather enough marketing data, we can begin to eliminate poor-performing ads and introduce improved ones.
Billing & Subscription
Upon placing your order, you will receive your first bill for Facebook and Ads fulfillment immediately. This bill includes the first month of maintenance as well as the initial setup fee.
Our PPC ad campaigns typically require up to two (2) full weeks for setup from the date of purchase. For this reason, we delay your second month’s billing appropriately.
For example, if you place your Facebook and Ads purchases on the first of the month, you receive a charge for that month’s setup and maintenance immediately. Roughly two weeks later (the 14th of the month), your ads receive approval and go live. If you maintain your subscription going forward, you will receive a charge for each subsequent month on the 14th.
Canceling Your Subscription
If you are unsatisfied with your Facebook Ads or no longer require it, you may cancel your subscription at any time.
To cancel your subscription:
Log in to your account.
Navigate to Settings. Then, click on Subscriptions at the bottom of the left-side column under Billing Preferences.
Under Other Subscriptions, you can use the dropdown to select the business that possesses the subscription you wish to cancel. On the right where it says Active, click on the three-dotted line to access a sub-menu. Then, click Deactivate.
Upgrading/Downgrading Your Subscription
If you would like to upgrade your current subscription to a higher or lower tier, use the instructions above to access your Subscription settings. Then, click Upgrade/Downgrade.
A menu will appear allowing you to compare plans. Your existing plan will say Active Plan. Click Add to Cart under the plan you wish to use and follow the checkout process from there. Note that the setup fee is waived as you only ever need to pay it once per client.