Facebook Business Manager is an all-encompassing tool that allows you to manage everything related to your business on Facebook and Instagram. A Business Manager account is necessary for you to run and manage ad campaigns on either platform.
To create a Business Manager account, you must already have a personal Facebook profile. This is separate from your Facebook business page, which also requires a personal account to create.
How to Create a Business Manager Account
Head to Facebook Business Manager Overview and log in to your Facebook account.
Click ‘Create Account.’
Enter your business name and email address. Click 'Next.'
Enter additional business details and select 'Promote its own goods or services' for business use. Click 'Submit.'
Check for the verification email and click 'Confirm Now' to gain full access to your new account.
With a brand new Business Manager account, you should first see a screen that looks something like this:
If you have not already, you will need to create a Facebook business page and ad account to receive Facebook & Instagram ads fulfillment.
Why Do I Need My Own Business Manager?
For fulfillment purposes, Facebook requires a Business Manager to create and run advertising campaigns for your business. The Business Manager allows you to monitor security and grant access to employees or partners. By creating an account and granting access to our team, we can create and manage your campaigns for you.
Facebook Business Manager will also provide you with the following abilities:
Manage your business page without mixing things up with your personal profile
Create and manage pages, ad accounts, and custom audiences all in one convenient place
Grant access to employees or partners. Regulate their permissions based upon roles or responsibilities.