Facebook Business Manager is an all-encompassing tool that allows you to manage everything related to your business on Facebook and Instagram. A Business Manager account is necessary for you to run and manage ad campaigns on either platform.
To create a Business Manager account, you must already have a personal Facebook profile. This is separate from your Facebook business page, which also requires a personal account to create.
How to Create a Business Manager Account
Head to Facebook Business Manager here.
Click Create Account in the top-right corner.
If you are already logged in to a personal Facebook account, the new menu should populate with some basic information. If you are not logged in to a personal Facebook account, you will be prompted to log in at this time.
Enter your business name in the correct field. Then, verify your name. Finally, enter your business email. This is where you'll receive your verification email from Facebook.
With this, Your Facebook Business Manager will be created. You should also receive a notification in your business email to verify the business ownership.
With a brand new Business Manager account, you should first see a screen that looks something like this:
If you have not already, you will need to create a Facebook business page and ad account to receive Facebook Ads fulfillment.
Why Do I Need My Own Business Manager?
For fulfillment purposes, Facebook requires a Business Manager to create and run advertising campaigns for your business. The Business Manager allows you to monitor security and grant access to employees or partners. By creating an account and granting access to our team, we can create and manage your campaigns for you.
Facebook Business Manager will also provide you with the following abilities:
Manage your business page without mixing things up with your profile
Create and manage pages, ad accounts, and custom audiences all in one convenient place
Grant access to employees or partners. Regulate their permissions based upon roles or responsibilities.