What Are Google Ads?
Google ads allow businesses of all sizes to easily advertise on the world’s most popular search engine. Google also owns the world’s most popular video streaming platform, YouTube, making advertising both seamless and convenient.
Our team builds out your campaigns, provides regular maintenance and updates, and focuses on decreasing your cost-per-click to get your client the best ROI possible. Paid search ads are the most efficient way of helping your business increase traffic, lead generation, and conversions.
Types of Google Ads
A search ad displays businesses at the top of Google search results pages. Businesses will bid on keywords, and the high bidder will be the business that appears when a user performs a search using that keyword. Your search result looks the same as others, but with the notation of ‘Ad’ next to it.
Display ads appear on any websites that opt-in to the Google Display Network. Your display ads will appear on websites relevant to your industry, allowing you to appear in front of new potential customers. The website owner benefits by gaining income from each ad click.
Video / YouTube Ads
If you’re willing to film some quick video content, your ad can appear before, during, or after watching related content on YouTube. Similar to a Google search, your ad has a chance of appearing when users type the right keywords into YouTube’s search engine.
Google dedicates a section of search engine pages (when relevant) to specific products as opposed to websites or businesses. These ads are typically displayed on the right side of the page along with pricing and customer ratings. Users will be able to click through your ad and go directly to the item on your eCommerce website.
If you are advertising your application on a digital storefront, you can bid to feature your app at the top of relevant search results.
Things to Consider Before You Purchase
Industries with Restrictions & Regulations
Certain industries must adhere to specific regulations to run paid ads, while others may not run an ad campaign on Google at any time. This can include drugs, alcohol, medicine, CBD, weapons, and more. Please refer to Google’s policies before purchasing Google Ads fulfillment.
Creating New Google Ads & Google Analytics Accounts
The Google Ads team will be creating new Google Ad accounts for all agencies, even if the client has an existing account. There must be three (3) degrees of separation between our company and the client as a white-label fulfillment service.
We maintain a suite of proprietary machine-learning scripts which helps the growth of each Google Ads client linked to our Google Partner account at no additional cost.
We also create new Analytics accounts for all clients. This will not affect their existing tracking. Google allows multiple analytics tracking to fire at one time. This is to segment SEO and Google Ads for accurate data reporting.
Selecting the Right Plan
Our company currently offers four (4) different tiers of subscription plans for Google Ads to help you achieve your desired results.
To get a full side-by-side comparison of each plan, click here.
Placing Your Google Ads Order
To select your Google Ads plan and place your order, navigate to our Fulfillment Store page by clicking on the app drawer in the top-right corner of your account. Then, click Fulfillment Store.
All of our services can be found in the left-side column. Click on Google Ads to select a subscription plan. Then, click Buy.
A menu will appear prompting you to select a business to receive this Google Ads subscription. You can either use the dropdown to select an existing business or click the + icon to create a new business.
After selecting the business, you will need to select a person. This is the address to where we will send the onboarding. Additional fields will also appear allowing you to send the onboarding document to yourself instead. Finally, you can also send a sub-account invitation directly from this menu by checking the correct option.
Then, click Add to Cart. You will notice that the cart icon in the top-right corner of your dashboard will update with the number of items added. When you're ready, click Check Out.
This next page will display your cart total first and foremost at the top of the page. If you wish to add anything else to your order, you can follow the Back to Shopping link. You can also adjust your existing cart such as changing the quantity or deleting an item by clicking the red X.
If you're ready to proceed, click Continue.
You will have one final opportunity to review your order while being asked to enter your payment details. You can select an existing payment method you have on file with the dropdown menu or click Add New Card to enter a new one.
After entering your payment information, click Place Your Order to finalize.
Google Ads Onboarding
After we process your purchase, we will automatically send the onboarding documents to the designated email address.
You can find more information about what's included in this document here.
Google Ads Setup
After we receive your onboarding, we will begin the process of setting up your Google Ads. We must have access to your account in order to begin. If you provided your login credentials on the onboarding form, we can begin without delay.
To learn more about what your setup entails, click here.
We will continue to optimize your campaigns and provide reporting for as long as your subscription is active.
To learn more about what we provide month-to-month, click here.
Billing & Subscription
Upon placing your order, you will receive your first bill for Google Ads fulfillment immediately. This bill includes the first month of maintenance as well as the initial setup fee.
Our campaigns may take up to one full business week for setup to complete and for your campaign to go live. For this reason, we will delay your second month's billing appropriately from that start date.
For example, if you place your Google Ads purchase on the first of the month, you receive the initial charge immediately. Roughly one week later, your ads receive approval and go live (the 8th of the month). If you maintain your subscription going forward, you will receive a charge again on the 8th of the following month.
Canceling Your Subscription
If you are unsatisfied with the Google Ads service or no longer require it, you may cancel your subscription at any time.
To cancel your subscription:
Log in to your DashClicks account.
Navigate to Settings. Then, click on Subscriptions at the bottom left-side column under Billing Preferences.
Under Other Subscriptions, you can use the dropdown to select the business that has the active subscription. On the right where it says Active, click on the three-dotted line. Then, click Deactivate.
Upgrading/Downgrading Your Subscription
If you would like to upgrade your current plan to a higher or lower tier, use the instructions above to access your Subscription settings. Then, click Upgrade/Downgrade.
A menu will appear allowing you to compare plans. Your existing plan will say Active Plan. Click Add to Cart under the plan you wish to use and follow the checkout process from there. Note that the setup fee is waived as you only ever need to pay it once per client.