The TikTok Pixel is a line of code that marketers can place on a client's website for marketing purposes.

This code allows us to collect information about an audience by creating custom rules and events. Whenever a visitor completes an action or event, the Pixel automatically collects this data for improved campaign tracking.

Note - Our TikTok Ads team will create and install a TikTok Pixel as a part of your fulfillment service.

If you wish to know how to create a TikTok Pixel, follow these instructions:

  1. Log in to your TikTok Ads Manager.

  2. Go to the menu. Under Assets, click Events.


  3. Go to Web Events and click Manage.


  4. Click Create Pixel.


  5. It will then ask you to select a Connection Method. Click on TikTok Pixel.


  6. Name your pixel. It should be something simple that pertains to your client's domain name.

  7. Click Manually Install Pixel Code. This means that you'll copy the code and paste it onto your website in the appropriate area.


  8. Under Event Setup Mode, choose between Standard Mode or Developer Mode. We recommend using Standard Mode to simplify the process and make changes directly within the Event Manager.


  9. Click Create.

You can now add this Pixel code to your website or landing page.

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