Hover over the navigation bar to the left of the dashboard and select 'Analytics’.

Click '+ Add New' from the top of the page.

From the list of available integrations, select the Google Ads integration and then click 'Continue'.

An authentication window will pop up, asking you to log into your Google Ads account. Follow the prompts to give the necessary permissions to our dashboard.

Check the integration of your Google Ads account by accessing the Google Ads tab at the top of the page. On the right side of the page, you should see an icon that reads ID. Hover over this to confirm your account ID.

After successful integration of your Google Ads account, your Analytics application will display a tab labeled 'Google Ads'. Let's understand what these metrics mean for your analysis.

The term 'Impressions' refers to the number of times one of your ads appears on a user's screen. The number under Impressions indicates the total number of impressions for all of your ads from all tracked campaigns. Below this number, a monetary value displays your Cost per 1,000 Impressions (CPM) - the amount you pay Google for every 1,000 ad views.

'Clicks' refers to the number of times a user clicks on one of your ads. Once the ad appears on the screen, it counts as an Impression and becomes a Click when a user interacts with it. The monetary value beneath your Clicks indicates your ad budget's cost per click.
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Additionally, an arrow appearing between your Impressions and Clicks represents the ratio of Clicks to Impressions as a percentage. For example, if you have 1,000 Impressions and 100 Clicks, this arrow will show a 10% rate.

You must set up 'Conversions' within your Google Ads account. A Conversion refers to an action completed by a user, such as adding an item to a cart, making a purchase, or completing a form. The metric you choose to track as a conversion should align with your campaign goals.

The monetary value beneath Conversions indicates the cost you incur to achieve a single conversion. Another arrow between Clicks and Conversions signifies the percentage of successful Conversions out of total Clicks. For instance, if you have 100 Clicks and 10 Conversions, the arrow will display 10%.

This reflects your total ad spend over the past thirty days for this Google Ads account. It is worth noting that this is the default setting, and further customizations for different date ranges are possible for more precise analytics and tracking.

ROI is an optional metric that you can set up within your Google Ads account. This metric allows you to assign a custom value per Conversion. For example, if you set a conversion value of $10 and gain 10 Conversions, this number will read $100. The text below this section displays your total number of sales, with your custom value shown in parentheses. Lastly, the arrow between these two fields illustrates the difference between your ROI and the amount spent in the same time frame.

The lower section of this page provides a detailed tracking of metrics at the campaign and ad levels. By default, this table is set to display the Campaigns tab on the left and the Campaigns toggle on the right. The Campaigns, Ad Groups, Ads, and Keywords tabs on the left allow you to filter your Google Ads information by these categories, enabling you to review analytics for the entire campaign and break them down to specific ads.

Beneath these tabs is a table listing your Campaigns, Ad Groups, Ads, or Keywords based on the active tab. It features a host of metrics including Budget, Monthly Ad Spend, Conversions, Clicks, etc. The customization icon on the far right lets you access all available metrics to use in your table.

Refer to the section on Column Customization below for information on customizing this table. Checking the boxes to the left of each campaign will update all Google Ads analytics to focus on those campaigns. This feature extends to the four tabs, allowing you to view Ad Groups, Ads, or Keywords specific to selected campaigns.

After reviewing analytics for specific campaigns or ad groups, you can return to the default setting by unchecking boxes or clicking the X next to 'X Selected.'

Switching to Insights via the Campaigns/Insights toggle brings you even more analytics divided into four sections:

When the Campaigns toggle is active, you can customize the table at the bottom of the page by clicking on the icon at the far right. This allows you to modify your table to display only the metrics of interest to you and rearrange column order for a personalized experience.

To include a column in your table, check the box next to it. Unchecking a box will exclude the column. On the right side of this menu, drag and drop the grey boxes to reorder the table. Columns can also be removed by clicking the X to the right. Remember to click Save at the bottom of this menu once you're happy with your column options.