Google Analytics is one of six analytics and tracking tools featured in the Analytics application.
This document will help users understand how to utilize both the Google Analytics integration tab as well as the snapshot featured in your Overview tab. You will learn how to read each metric, how to sort your campaigns and ad sets, and how to customize the table to provide the insights you need.
Adding Google Analytics
To add Google Analytics tracking to the application, click on + Add New from the list of tabs at the top.
Then, select Google Analytics from the list of available integrations. Click Continue at the top of the page
A menu will appear prompting you to log into your Google account. Enter your account information and follow the prompts until you successfully grant the permissions necessary for integration.
You will now need to select options within the fields provided.
For Google Analytics Version, select the one that describes your account. V3 is generally for older accounts, whereas V4 is for newer accounts.
You will also need to select a Property and a Property View within your Google Analytics account. Then, click Continue.
Congratulations! Your Google Analytics account is now successfully integrated. Note that your information will not appear immediately as it takes time for the data to populate within the application.
Google Analytics Overview
Note - You can verify which Google Analytics account you have integrated by checking the ID underneath the Google Analytics tab. You can this on the right side of the page pictured below.
After successfully integrating your Google Analytics account, your Analytics application will feature a new overview section as well as a tab at the top of the page.
Similar information can be found within the Google Analytics tab, but the layout is much different.
When you migrate to the Google Analytics tab, you will see three sub-tabs with the first highlighted one being Overview. This page is divided into three sections: Sessions, Users, and Page Views.
You can see your total number of sessions in bold next to the icon at the top. The bar graph below charts out exactly how many sessions take place on your website by date. The X-axis indicates the date whereas the Y-axis indicates the count.
The remaining sections also contain bar graphs with the same setup. In this section, you can keep track of the number of unique users that visit your site every day.
Just as with the above sections, you can use this bar graph to see how many individual page views your site receives on a given day.
This tracks your daily bounce rate. A bounce can be defined as any time a user visits only one page or fails to take the desired action for your campaign when arriving at your website.
This graph shows the average session duration for a given day. This is how long the user spends visiting your website.
Finally, the column on the right of the main Overview contains a list of the most popular sources used to access your website. This can be from search engines, social media, funnel landing pages, and other sources.
Note - You can also quickly jump to the Google Analytics Overview tab by clicking on View More from the widget on the main Overview page.
Browsers & OS
This tab allows you to view the number of views your website gets from every internet browser and/or operating system available. Both sections of this tab function the same.
The circle on the left side represents 100% of your total visitors. The graph will be broken up by color to indicate the percentage of users that use that browser or OS. The total count will be indicated in the center.
The right side of the page breaks down each internet browser by the number of users. You can also hover over the bar to get an exact count if you prefer this over reading the graph.
For both the Browsers and Operating Systems sections, you can switch between Graph mode and Table mode by using the icons in either section’s top right corner.
The last tab provides you with a breakdown of stats by geographical location.
You can choose to view Sessions, Users, or Page Views by using the dropdown menu in the top-right corner. Each is color coordinated and will reflect as such on the map as you switch between each metric.
You can hover over a location on the map to get a count for the statistic in that location. The same count will also be indicated in the top-right corner next to the colored bar.