When purchasing PPC campaigns there is 2 charges associated with the initial payment:
Monthly Maintenance Fee
Both are charged on the same day when purchasing the service.
For PPC campaigns there is usually a 1-2 week gap from the day you purchase the campaign, to the day it actually goes live. This is the time it takes for our team to build out the entire campaign for your clients.
So, for your second month's recurring payment we delay that so you get the full 30 days of service for your month one's payment.
Here's an example:
If you purchased services on the 1st of the month, you would pay for both the setup fee and month one's service fee.
Then if we finish the campaign buildout on the 7th of the month (1 week later), your second month's maintenance payment would be billed on the 7th of the following month, 30 days apart from the initial day the campaign went live.