Defining Cost Per Lead
Cost Per Lead (CPL) is an essential measurement for your campaign. However, accurately estimating this can be challenging due to the varied nature of campaigns. Variables include:
Industry specifics
Advertisements used
Copywriting style
Landing Pages or Website design
Videos and Images deployed
Target Demographics
Population of the Location targeted
Budget allocation
And other factors...
Each of these factors can significantly impact the cost per lead, making it difficult to provide a universal estimate.
Managing Expectations About CPL
When clients ask about the cost per lead, it is essential to explain these variables to them. Let them know that their campaign is unique and, as such, the cost per lead will also be unique.
Recommend a 'testing' period of 1-2 months to optimize their campaign to achieve the lowest possible lead cost. Our systems, platform, software, and the team managing their campaigns are all finely tuned to deliver the best results.
Estimating Potential Results
Once the client has made a purchase and completed the onboarding documents, our specialists can then review the provided information. Upon completion of their review, they can assess and give an estimate of the expected results. However, it is crucial to note that nothing is guaranteed due to the many variables involved in the process.
For some general guidelines, the following article provides industry average benchmarks:
Note: The aforementioned practices and strategies are designed to ensure a smoother and more predictable lead generation process. However, the exact cost per lead can vary and should be treated as an estimate.