The Forms application provides the option to utilize your Facebook Pixel to track events with your submission form.
This document will walk you through how to integrate your Pixel with a Form as well as what you can do with the various tracking options.
Adding Your Facebook Pixel to a Form
You can add your Facebook Pixel ID to any form. You can access this option within the builder whenever you are creating a new form. You can also access the builder when editing an existing form.
If you need to learn how to create new forms, follow the help articles featured below:
To add your ID to an existing form, go to the My Forms tab. Hover over the form in question and click on the blue icon that appears. Then, click Edit.
Either route you choose, you will now arrive in the form builder. In the left-side menu, you will see three tabs: Fields, Styles, and Options. Click Options.
The last three sections of this menu all concern your Facebook Pixel ID. You can add your Pixel ID into the field titled Facebook Pixel ID. If you are unsure how to find your Facebook Pixel ID, follow the instructions below:
Finding Your Facebook Pixel ID
Go to your Facebook Business Manager Manager account.
In the navigation bar on the left, click on Events Manager.
Under the Data Sources tab, you should see all of your Facebook Pixels next to their corresponding business. You can find the ID next to the Pixel ID. Copy this and paste it into the appropriate field in the form builder.
Selecting Your Events
After adding your Facebook Pixel ID to the form, you need to select the events you want to trigger after a user takes a specific action. The two actions we are concerned with are ‘On Page View’ (each time a user visits the page), and ‘On Submit’ (when a user completes a form submission).
You can find the list of standard Facebook Pixel events in this help article courtesy of Facebook. When using submission forms, the events you are most likely to use are Complete Registration, Contact, Lead, Schedule, Submit Application, and View Content. However, you may find creative uses for the additional options.