The Projects application allows you to manage and track analytics for each client that has a sub-account attached to your main account. This document will teach you how to integrate, access, and utilize these analytics effectively for Google Analytics.

The Analytics tab within the Projects application effectively acts as a mirror for the information captured within the Analytics application itself. If one of your clients is currently tracking Google Analytics within that application, their data will also appear within your Projects application if you have an active project available for that account.

There are two primary methods for connecting a Google Analytics integration for your client:

This method requires your client to connect the integration from within the Analytics application.

Note - You can now access the sub-account directly by using the Sub-Account SSO feature to perform this method. You will still need the owner's account credentials to add the integration.

You should use this method if your client cannot integrate their own analytics, but is willing to provide you with their login credentials.

Important Note - When your client connects the integration using method one, their analytics will appear in your Projects application if you have a project available for that account. Likewise, if you use method two to connect the integration for them within the Projects application, their Google Analytics will begin to appear in their Analytics application, effectively mirroring the data in one direction or the other.

After successfully integrating your Google Analytics account, your Analytics application will feature a new overview section as well as a tab at the top of the page.

Similar information can be found within the Google Analytics tab, but the layout is much different.

When you migrate to the Google Analytics tab, you will see three sub-tabs with the first highlighted one being Overview. This page is divided into three sections: Sessions, Users, and Page Views.

You can see your total number of sessions in bold next to the icon at the top. The bar graph below charts out exactly how many sessions take place on your website by date. The X-axis indicates the date whereas the Y-axis indicates the count.

The remaining sections also contain bar graphs with the same setup. In this section, you can keep track of the number of unique users that visit your site every day.

Just as with the above sections, you can use this bar graph to see how many individual page views your site receives on a given day.

This tracks your daily bounce rate. A bounce can be defined as any time a user visits only one page or fails to take the desired action for your campaign when arriving at your website.

This graph shows the average session duration for a given day. This is how long the user spends visiting your website.

Finally, the column on the right of the main Overview contains a list of the most popular sources used to access your website. This can be from search engines, social media, funnel landing pages, and other sources.

Note - You can also quickly jump to the Google Analytics Overview tab by clicking on View More from the widget on the main Overview page.

This tab allows you to view the number of views your website gets from every internet browser and/or operating system available. Both sections of this tab function the same.

The circle on the left side represents 100% of your total visitors. The graph will be broken up by color to indicate the percentage of users that use that browser or OS. The total count will be indicated in the center.

The right side of the page breaks down each internet browser by the number of users. You can also hover over the bar to get an exact count if you prefer this over reading the graph.

For both the Browsers and Operating Systems sections, you can switch between Graph mode and Table mode by using the icons in either section’s top right corner.

The last tab provides you with a breakdown of stats by geographical location.

You can choose to view Sessions, Users, or Page Views by using the dropdown menu in the top-right corner. Each is color coordinated and will reflect as such on the map as you switch between each metric.

You can hover over a location on the map to get a count for the statistic in that location. The same count will also be indicated in the top-right corner next to the colored bar.