This document will help users understand how to utilize both the SEO integration tab as well as the snapshot featured in your Overview tab. You will learn how to read each metric, how to sort your campaigns and ad sets, and how to customize the table to provide the insights you need.
Important Note - The first section of this article details manually inputting your SEO analytics. If you are looking to inquire more about having your SEO fulfilled through our team, please refer to the end of the article.
Manually Adding SEO Analytics
Click + Add New from the top of the page within the Analytics application.
Select SEO from the list of available integrations. Click Continue.
Follow the field prompts to enter the requested information. You can also use the tooltips available if you have any questions.
You will need to enter your desired keywords as well as the country, state, and city you wish to use for rankings tracking.
You can use this to continue adding as many keywords as necessary. Then, click Continue.
Congratulations! You’ve successfully integrated your SEO analytics for your website. Note that new data will not appear immediately. As our system collects and processes your SEO data, your metrics will begin to populate within the SEO tab.
SEO Analytics Overview
After successfully integrating your SEO analytics and keyword tracking, your Analytics application will feature a new overview section as well as a tab at the top of the page.
Note - These overview metrics will also display on the SEO tab in a slightly different appearance.
Next, we will go over each of these metrics, so that you can your team can actively utilize your new analytics.
Average Position Changes
This graph shows the aggregated total of your website's position changes within Google search results for the selected date range. Your aggregated net position change will appear in bolded text below the label. It will also include a red arrow pointing down, which indicates a net position loss, or a green upward arrow, indicating a net position gain.
You can also track your overall position for specific dates by hovering over that point on the graph. This will detail the date and the position on that day.
Important Note - For this section and all future sections, you can change the date range by using the calendar widget at the top of the page.
You can select a pre-defined range from the lefthand column to automatically update your analytics for that period. Alternatively, you can set a custom date by clicking once to set the start date and clicking once more to set your end date. Then, all of your analytics will update to reflect the changes.
This is the average position for all of your keywords for the selected date range.
As explained above, you can change the tracked date range by using the calendar widget above. Hovering over the graph will also display the average change for specific dates.
This graph displays the total number of first-position keywords you have out of all of your tracked keywords. The bolded text shows the current number of first-position keywords. It will be followed by a red down arrow or a green up arrow indicating a decrease or increase over the period.
Once again, you can use the calendar widget to change the tracked date range. You can also hover over the graph to check how many first-position keywords you had on a given day.
The final section is a simple breakdown of your keyword positions. These are broken down into five (5) categories:
Position 1 Keywords
Position 2-3 Keywords
Position 4-10 Keywords
Position 11-30 Keywords
Position 31-100 Keywords
The number of keywords that meet each category condition is indicated on the right.
The bottom half of this page is dedicated to your tracked keywords. This is a basic table that lists:
The position for the start date
The position for the most recent date
The net change in your ranking over time
The page the keyword is featured on
The location where you are attempting to rank for the keyword
Just like with the graphs above, changing the date range with the calendar widget will update the information in the table here.
To add or edit your tracked keywords, you can do so by clicking on the + Add Keywords button on the right side of the page.
A new page will appear that lists your currently tracked keywords. It also provides a space for you to add new keywords at the top of the page.
To edit your existing keywords, simply edit the field that contains the keyword you wish to edit. You can also change the tracked location in the field below the keyword.
When you’re satisfied with your edits, click Continue in the top-right corner of the page.
If you wish to delete a keyword entirely, click on the red trash can icon on the far right of the keyword.
If you wish to save your changes, make sure to click Continue in the top-right corner of the page.
From the same menu above, you can add new keywords for tracking. Enter the keyword you want to track in the Keyword field. Then, select a Location for your keyword tracking.
When you are finished with this process, click Continue in the top-right corner of the page. If you wish to add more keywords before finishing, click the blue Add Keyword button below your newly entered keyword.
Search for a Keyword
Finally, you can search for a specific keyword you're trying to track by using the search bar located on the right side of the page.
Regarding SEO Fulfillment Services
If you elect to purchase SEO fulfillment services from the store for yourself or your client, your SEO analytics will change in several ways.
The account receiving the SEO services will no longer be able to add/edit keywords manually within the Analytics application. There are two primary reasons for this:
The number of tracked keywords offered by your platform subscription and the fulfillment subscription differentiate.
For example, a free DashClicks account offers the ability to track 10 keywords.
Starting with the SEO Plus plan, you will be able to track 20 keywords. This creates a discrepancy between the two available balances.
Because our team is responsible for fulfilling your services, we will manually handle the addition or removal of any keywords as necessary.
By allowing our fulfillment team to handle your tracked keywords, we work to avoid any interruptions to your service or adverse effects on your results to date. SEO is a long-term benefit marketing solution and we should avoid frequently changing keywords as much as possible for the best results.
If you cancel SEO fulfillment services, but the user retains a DashClicks platform subscription, we will remove your SEO history and return the account to its default state.
Then, the user will be able to add keywords manually once again as per their account limits.
This covers everything you need to know about the SEO integration for the Analytics app. Be aware that if you purchase an SEO subscription through the fulfillment store, our team will automatically perform this integration on behalf of you or your client.