The Projects application allows you to manage and track analytics for each client that has a sub-account attached to your main account. This document will teach you how to integrate, access, and utilize these analytics effectively for SEO.

The Analytics tab within the Projects application effectively acts as a mirror for the information captured within the Analytics application itself. If one of your clients is currently tracking SEO analytics within that application, their data will also appear within your Projects application if you have an active project available for that account.

There are two primary methods for connecting the SEO integration for your client:

This method requires your client to connect the integration from within the Analytics application.

Note - You can now access the sub-account directly by using the Sub-Account SSO feature to perform this method.

You should use this method if your client cannot integrate their own analytics, but is willing to provide you with the necessary information.

After successfully integrating your SEO analytics and keyword tracking, your Analytics application will feature a new overview section as well as a tab at the top of the page.

Note - These overview metrics will also display on the SEO tab in a slightly different appearance.

Next, we will go over each of these metrics, so that you can your team can actively utilize your new analytics.

This graph shows the aggregated total of your website's position changes within Google search results for the selected date range. Your aggregated net position change will appear in bolded text below the label. It will also include a red arrow pointing down, which indicates a net position loss, or a green upward arrow, indicating a net position gain.

You can also track your overall position for specific dates by hovering over that point on the graph. This will detail the date and the position on that day.

Important Note - For this section and all future sections, you can change the date range by using the calendar widget at the top of the page.

You can select a pre-defined range from the lefthand column to automatically update your analytics for that period. Alternatively, you can set a custom date by clicking once to set the start date and clicking once more to set your end date. Then, all of your analytics will update to reflect the changes.

This is the average position for all of your keywords for the selected date range.

As explained above, you can change the tracked date range by using the calendar widget above. Hovering over the graph will also display the average change for specific dates.

This graph displays the total number of first-position keywords you have out of all of your tracked keywords. The bolded text shows the current number of first-position keywords. It will be followed by a red down arrow or a green up arrow indicating a decrease or increase over the period.

Once again, you can use the calendar widget to change the tracked date range. You can also hover over the graph to check how many first-position keywords you had on a given day.

The final section is a simple breakdown of your keyword positions. These are broken down into five (5) categories:

The number of keywords that meet each category condition is indicated on the right.

The bottom half of this page is dedicated to your tracked keywords. This is a basic table that lists:

Just like with the graphs above, changing the date range with the calendar widget will update the information in the table here.

To add or edit your tracked keywords, you can do so by clicking on the + Add Keywords button on the right side of the page.

A new page will appear that lists your currently tracked keywords. It also provides a space for you to add new keywords at the top of the page.

To edit your existing keywords, simply edit the field that contains the keyword you wish to edit. You can also change the tracked location in the field below the keyword.

If you wish to delete a keyword entirely, click on the red trash can icon on the far right.

When you’re satisfied with your edits, click Continue in the top-right corner of the page.

From the same menu above, you can add new keywords for tracking. Enter the keyword you want to track in the Keyword field. Then, select a Location for your keyword tracking.

When you are finished with this process, click Continue in the top-right corner of the page. If you wish to add more keywords before finishing, click the blue Add Keyword button below your newly entered keyword.

Finally, you can search for a specific keyword you're trying to track by using the search bar located on the right side of the page.

This covers everything you need to know about the SEO integration for the Analytics app. Be aware that if you purchase an SEO subscription through the fulfillment store, our team will automatically perform this integration on behalf of you or your client.