Step-By-Step Guide to Increasing Approval and Success of A2P 10DLC Messaging Campaigns
A2P 10DLC messaging campaigns provide a potent channel for businesses to communicate directly with customers. However, maintaining a trusted and high-quality messaging environment demands approval from network carriers. Below are best practices to improve your chances of approval and ensure successful A2P 10DLC campaigns.
1. Complete the Registration Process Thoroughly:
Fill out the registration form for your brand and campaign comprehensively. Skipping or providing incorrect details could trigger delays or rejections. Ensure you provide precise information about your enterprise and your campaign's nature.
2. Provide a Clear and Accurate Use Case Description:
The use case description forms a vital part of the approval process. Clearly and accurately detail your messaging campaign's purpose. Explain in detail why and how you will use the A2P messages. Carriers want to confirm your campaign is legitimate and beneficial to recipients.
3. Comply with Carrier Guidelines and Regulations:
Each carrier enforces specific rules for A2P messaging campaigns. Ensure you familiarize yourself with and adhere to these regulations. These rules might include content type, messaging frequency, and sending hours. Non-compliance could lead to campaign rejection or penalties once live.
4. Implement Opt-In and Opt-Out Mechanisms:
Ensure you have easy-to-use opt-in and opt-out mechanisms. Customers should have the ability to consent easily to receive your messages and withdraw consent whenever needed. This practice isn't just beneficial; it's a legal requirement in many regions.
5. Regularly Review and Update Your Campaign:
Maintain up-to-date campaign details and review them regularly. Promptly update the information if there are changes in your campaign or business, preventing any carrier issues.