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A2P 10DLC Campaign Registration Types and Example Messages
A2P 10DLC Campaign Registration Types and Example Messages
Updated over a week ago

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Different Campaign Registration Types and Example Messages

There are different campaign registrations types that you can use to complete your A2P registrations. Below are the different types and example messages that you can use to complete the registrations

Note: We recommend not just simply copying and pasting the messages, you should make some alterations for security measures. Also, make sure to input the correct business information for your business in the designated areas. For general information about A2P registration, click here.

1. 2FA (Two Factor Authentication):

Any authentication or account verification such as OTP (One-Time Password).

Example Messages:

Campaign Use Case Description:

"We send OTPs and other authentication messages to verify user accounts."

Sample message #1:

"This is [Your Business Name]. Your OTP for account verification is 123456."

Sample message #2:

"[Your Business Name] - Your OTP for resetting your password is 789012. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"End-users provide consent when they sign up for an account and opt-in for 2FA."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You've opted for 2FA for secure account access. Reply STOP to opt-out."

2. Account Notifications:

Notifications about the status of an account or related to being a part of an account.

Example Messages:

Campaign Use Case Description:

"We send updates about account status and related information to our users."

Sample message #1:

"Hello, this is [Your Business Name]. Your account balance is now $1000."

Sample message #2:

"[Your Business Name] - Your premium membership will expire in a week. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"End-users provide consent when they create an account and agree to receive account-related notifications."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You will now receive account updates and notifications. Reply STOP to opt-out."

3. Customer Care:

Support, account management, and other avenues of customer interaction.

Example Messages:

Campaign Use Case Description:

"We provide customer support and account management updates via SMS."

Sample message #1:

"Hi, this is [Your Business Name]. How can we assist you today?"

Sample message #2:

"[Your Business Name] - We have updated our privacy policy. Find out more at [URL]. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"End-users provide consent when they opt-in for customer care updates during account creation or via our website."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name] customer support. We're here to help. Reply STOP to opt-out."

4. Delivery Notifications:

Information about the status of a delivery.

Example Messages:

Campaign Use Case Description:

"We send updates about the status of deliveries to our customers."

Sample message #1:

"This is [Your Business Name]. Your package with tracking number 123456 is out for delivery."

Sample message #2:

"[Your Business Name] - Your order has been delivered. Please confirm receipt. Reply STOP to opt-out."

How do end-users consent to receive messages?:

"End-users provide consent when they place an order and opt-in for delivery updates."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You will now receive updates about your order deliveries. Reply STOP to opt-out."

5. Fraud Alert Messaging:

Messaging about potential fraudulent activity such as spending alerts.

Example Messages:

Campaign Use Case Description:

"We send alerts about potential fraudulent activity on our users' accounts."

Sample message #1:

"Alert from [Your Business Name]. Unusual activity detected on your account. Please contact us immediately."

Sample message #2:

"[Your Business Name] - Your account has been temporarily locked due to suspicious activity. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"End-users provide consent when they create an account and agree to receive fraud alert messages."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You've opted to receive important security alerts. Reply STOP to opt-out."

6. Higher Education:

Message campaigns from colleges, universities, and other education institutions.

Example Messages:

Campaign Use Case Description:

"We send informational messages to students about courses, exams, and other educational updates."

Sample message #1:

"This is [Your Institution Name]. Your next semester enrollment starts from 1st July."

Sample message #2:

"[Your Institution Name] - The final exam schedule has been released. Check it on our website. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"Students provide consent when they enroll for a course or during the admission process."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Institution Name]! You'll now receive important updates related to your courses. Reply STOP to opt-out."

7. Marketing:

Promotional content such as sales and limited time offers.

Example Messages:

Campaign Use Case Description:

"We send promotional messages about sales, discounts, and limited-time offers to our subscribers."

Sample message #1:

"Hi from [Your Business Name]. Our summer sale is on! Enjoy up to 50% off. Shop now at [URL]."

Sample message #2:

"[Your Business Name] - Don't miss our weekend sale! Get 30% off on select items. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"Customers provide consent when they sign up for marketing updates on our website or at our stores."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You've signed up for exclusive offers and deals. Reply STOP to opt-out."

8. Mixed:

A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note that mixed campaigns are likely to have lower throughput and a higher cost per message.

Example Messages:

Campaign Use Case Description:

"We send a variety of messages including customer care, delivery notifications, and promotional content."

Sample message #1:

"[Your Business Name] - Your package with tracking number 123456 is out for delivery."

Sample message #2:

"[Your Business Name] - Our summer sale is on! Enjoy up to 50% off. Shop now at [URL]. Reply STOP to opt-out."

How do end-users consent to receive messages?:

"Customers provide consent when they create an account or make a purchase and agree to receive updates."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You'll now receive updates about your orders and our promotions. Reply STOP to opt-out."

9. Polling and Voting:

For conducting polling and voting, such as customer surveys. This is not for political use.

Example Messages:

Campaign Use Case Description:

"We conduct customer surveys and polls to gather valuable feedback."

Sample message #1:

"Hi from [Your Business Name]. How would you rate our service on a scale of 1-5?"

Sample message #2:

"[Your Business Name] - We'd like your feedback on our new product line. Take our survey at [URL]. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"Customers provide consent when they agree to participate in our surveys and polls."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You've opted to participate in our surveys and polls. Reply STOP to opt-out."

10. Public Service Announcement (PSA):

PSAs to raise audience awareness about a given topic.

Example Messages:

Campaign Use Case Description:

"We send public service announcements to raise awareness about important topics."

Sample message #1:

"This is [Your Organization Name]. Remember to conserve water during thesummer months."

Sample message #2:

"[Your Organization Name] - Join us in our campaign to clean up the local park. Details at [URL]. Reply STOP to opt-out."

How do end-users consent to receive messages?:

"End-users provide consent when they opt-in for updates on our website or at our events."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Organization Name]! You've signed up for public service announcements. Reply STOP to opt-out."

11. Security Alert:

Notification of a compromised system, either software or hardware related

Example Messages:

Campaign Use Case Description:

"We send alerts about potential security issues related to our users' accounts or services."

Sample message #1:

"Alert from [Your Business Name]. We've detected a potential security issue with your account. Please update your password."

Sample message #2:

"[Your Business Name] - A new login to your account was made from an unrecognized device. Reply STOP to unsubscribe."

How do end-users consent to receive messages?:

"End-users provide consent when they create an account and agree to receive security alerts."

Opt-in Keywords:

"START"

Opt-in Message:

"Welcome to [Your Business Name]! You've opted to receive important security alerts. Reply STOP to opt-out."

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