Step-By-Step Guide to Accessing Your Funnel Analytics
1. Access Application Menu:
Hover over the navigation bar to the left of the dashboard and select ‘Funnels’.
2. Access Analytics:
Press on the funnel that you want to gather data on. Then, select the 'Analytics' tab at the top of the page.
Understanding Your Funnel Analytics
In the funnel analytics section, you'll find different sections.
1. Overall Sales Figures (Top Left):
Earnings Per Click - Calculated as Gross sales divided by the number of unique
Gross Sales - Total sales recorded in the funnel
Average Cart Value (ACV) - Tracks the average amount spent per customer.
2. Page Views:
All Page Views - Total number of page views
Unique Page Views - Total count of unique visitors
All Opt-ins - Total number of opt-ins received through that page
Opt-in Conversions - A conversion metric calculated by dividing All Opt-ins by Unique page views
Sales Orders - Total number of purchases recorded in the order step
Sales Conversions - Calculated as sales orders divided by unique page views
Sales Gross - Total sales recorded in the order step
5. Earnings Per Page View:
Earnings / All Page Views - Calculated as Sales value divided by all page views
Earnings / Unique Page views - Calculated as sales value divided by unique page views
6. Funnel Steps:
The bottom portion of the page shows the different funnel steps (pages) for the specific funnel. You can see how each step performed for the selected time period by following the analytics in the corresponding column.