The Sites application provides you with general status updates and key performance indicators to track the latest user activity. This guide provides a breakdown of each piece of information provided with the Sites experience.
Reading the Status Indicators
On the left side of the row, you will see four (4) status indicators with either a green checkmark or a red “x” beside them. Green indicates that it is active whereas Red means that the feature is currently inactive.
Below, we explain what these indicators are and what they mean:
A “Published” website indicates that the website is currently active and ready to connect to a domain. Your website will be published after completing your purchase.
Note - If you make any revisions to your website, you must “republish” your website for these changes to take effect. You can do this by clicking on the blue button in the top right corner of the editor that says “Republish.”
This refers to the SSL Certificate included with your website purchase. An SSL Certificate both authenticates your website and encrypts data being transmitted by users through the website.
Your SSL Certificate will be available upon the successful activation of your website and connecting it to a custom domain.
This will appear inactive by default. Your published website must be connected to a custom domain for this indicator to change. A published website does not mean that the site is live on the internet.
You can find specific instructions on how to set up your custom domain using the links below:
The ID is a unique identifier that allows us to quickly identify and access your website from the backend in the event of an issue. Every website has a unique ID. This will generally always be active by default.
Reading Your Analytics
The rest of this row contains four (4) simple metrics that provide a brief summary of user activity on your website. All of these metrics are sampled from the last 30 days of activity:
This includes visits to your website from visitors using any device (desktop, tablet, or mobile).
This indicates how many users successfully sent a form submission using a form found on your website. This is particularly helpful if you are currently running a campaign, if you want to track where leads are coming from, and if you wish to continuously optimize your on-page content to drive submissions.
Click to Call
Likewise, this metric tracks every instance that a user utilizes a click-to-call action on your website. This can include clicking on your number directly or clicking on designated buttons that connect users to your phone number or call tracking number.
Finally, this tracks every instance that a user utilizes the map feature on your site to locate your business.
The Analytics Tab
You can access additional analytics for your site by clicking on the Analytics tab at the top of the page.
However, more data is available to review as you scroll further down. There is also a menu in the column on the left that further segments your website data.
The top of this page will feature the metrics above that are featured within the My Website tab.
The Visits graph charts out how many visits your website receives on a given day. The time period reflected in the graph is determined by the date you set in the top right corner of the page. Use the calendar widget to set the period you wish to review and the entire page will update accordingly.
The Visitors graph displays how many unique visitors you receive each day. In other words, if one person visits your site multiple times in a day, it will only register as one visitor.
Page Views will show the total number of page views your website receives on a given day. This counts for any page on the website and is not limited to unique visitor views.
Browsers & OS
This section graphs out the number of website visits you receive from various web browsers or operating systems. The large number on the left of each graph will display your total visits from all unique browsers or operating systems.
On the right, each unique browse type is assigned a color. Each color bar shows how many visitors you receive from that specific browser or operating system.
A key for all listed browsers or operating systems will be available at the bottom of their respective graph.
This section allows you to track website activity from around the globe. The world map will illuminate areas that visit your website within the given timeframe. You can also change what the map displays by using the dropdown menu in the top corner. You can use geolocation tracking to view Visits, Visitors, and Page Views.
Finally, you can access any form responses from visitors that completed a form submission anywhere on your website. You can view and download these responses from here.