Understanding Sites Status Indicators
Sites comes with four status indicators to track the state of your website. These indicators can be found on the left side of the row and are marked either with a green checkmark for active or a red 'x' for inactive.
These Indicators Include:
Published - Indicates that your website is active and ready for domain connection. Post-purchase, your website is published. However, post any website revisions, ensure you 'republish' for changes to take effect. 'Republish' at the editor's top right corner.
SSL Active - Represents the SSL Certificate that authenticates your website and encrypts user data transmitted through the website. The certificate becomes available once your website is activated and connected to a custom domain.
Domain Active - This is inactive by default and requires a connection to a custom domain post-publication for activation.
ID - This is a unique identifier for each website. This helps with quick identification and access to your website from the backend when required. It is generally active by default.
Deciphering Your Website Analytics
Alongside these indicators, Sites offers a brief summary of user activity on your website via four simple metrics derived from the past 30 days' activity.
These Metics Include:
Total Visits - Accounts for visits to your website from all device types (desktop, tablet, or mobile).
Form Submission - Records the number of users who completed and sent a form submission using your website forms.
Click to Call - Tracks each time a user uses a click-to-call action on your website. This could be a direct click on your number or designated buttons connecting users to your phone or call tracking number.
Map Clicks - Tracks each time a user uses your site's map feature to locate your business.
Detailed Analytics Via The Analytics Tab
For more comprehensive analytics, use the 'Analytics' tab located at the top of the page. This tab features a wealth of data, including a left-column menu for website data segmentation.
The 'Overview' section at the top of the page displays the metrics mentioned earlier within the 'My Website' tab. The 'Visits' and 'Visitors' graphs chart out your website visits and unique visitor count per day. The 'Page Views' shows the total number of page views your website receives each day.
The 'Browsers & OS' section provides data on website visits received from various web browsers or operating systems, while 'Geolocation' allows you to track website activity globally.
Finally, the 'Form Responses' section allows you to access form responses from visitors and download these responses as needed.