The Analytics application allows users to integrate all of their analytics and tracking tools in one convenient location. This app features a quick overview for each service as well as detailed breakdowns for each integration.

The Analytics app currently supports the following analytics and tracking tools:

  • Facebook Ads

  • Google Ads

  • Google Analytics

  • CallRail

  • SEO

  • Listings Manager (an add-on subscription)

If you utilize or intend to use any of these tools for your business, the analytics application is for you. This document will walk you through the basics of the application while linking you to more in-depth documents that can assist you with getting the most out of each analytics tool.

Accessing the Analytics App

To access the Analytics application, follow these steps:

  1. Click on the app drawer icon in the top right corner of the screen.

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  2. Click on the Analytics icon within the app drawer.

Navigating the Analytics App

By default, you will arrive at the Overview tab when transitioning to the Analytics application.

This tab is aptly named as it houses a general snapshot of each analytics integration you currently have enabled. If you are new to the service and did not integrate or subscribe to any fulfillment services, this tab will not contain any content.

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Notice that this page will feature additional tabs at the top for each integration that is active. Clicking on one of these tabs will update the page feature those analytics only.

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You can also access these in-depth analytics tabs by clicking on the View More button located in the top-right corner of each overview section.

As you integrate more tracking tools, you can browse your additional tabs by clicking on the arrow button located at the far right of the screen.

Updating the Tracking Period

Finally, you can get more out of your analytics tracking by updating the tracking period in the top right corner of the page.

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Clicking on this will bring up a mini-menu that allows you to select the specific time period you would like your analytics to display. You can click on any of these preset periods from the left side column.

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However, you can also set up a customized date range by using the actual calendar on the right. Your first click will designate your start date while the second click selects the end date. After inputting your new tracking period, all of your analytics tabs will update automatically to reflect the updated metrics.

Final Notes

This concludes a very basic summary of the Analytics application. However, there is much more to learn about each integration, which we break down in separate help articles for your convenience.

Each analytics and tracking tool features unique metrics and in-depth customization tools that warrant separate tutorials. This also provides you with the convenience of focusing on the articles that apply to the analytics tools you are actually using. Each article will also encompass the metrics featured in your Overview snapshot.

Click on any of the links below to continue learning more about each integration featured in the Analytics app.

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